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Vic is a 35-year-old director of product marketing for a mid-tier consumer electronics manufacturer.
Vic began his career as a copywriter in advertising, and over the years moved up the ladder so he could do more in marketing than just write about other people’s products. We’re meeting up with Vic as he checks into his hotel in Las Vegas at 10:37 PM. He’s got a packed schedule for the next 3 days. His company’s events team has a big booth at this winter’s Consumer Electronics Show and he’s an integral part of many of their promotional activities here. |
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Up at 7:00. Quick shower while e-mail downloads.
Got to get some answers back to the MarCom
team at HQ about the new print campaign for
EMEA (Europe Middle East Africa). They’re
trying to expand from 7 to 9 languages. Not
sure that the localization budget can handle
it. 8:00 breakfast with the VPs of Sales and
Marketing to go over the press conference
for the afternoon and the sales force’s
latest reconnaissance on the competitors’
new products at the show. There was an industry
party last night and the spies were out. Looks
like they’re safe on feature set, but
the pricing might be a problem. Vic works
the booth and does 3 new product demos on
the stage in the morning. Grabs a $9 shrink-wrapped
sandwich for lunch (Thank goodness it’s
on his expense account) and does the demo
again twice in the afternoon before the press
conference at 4:30. It went great, but sure
enough, one of the magazines nailed him on
the pricing. Dinner with his counterpart at
his company’s most important strategic
partner. Chez Something-or-other French. Saved
by the expense account on that one, too! E-mail
before bed. Looks like they’ll have
to cut Finnish. Too bad. Maybe next year.
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Vic will take 53 phone calls on his dual mode
3G mobile and make 47 of his own. He wraps
up the EMEA campaign from the airport lounge
on the way back to HQ. He’s crazy like
this 9 to 10 times a year, but he has 3-weeks
paid vacation to make up for it and this year
he’s doing Tahiti with family and Nepal
with 3 friends from school. He loves his job.
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The individuals and events depicted in the Day-in-the-Life profiles are likenesses created to reflect situations that may be encountered while working in the respective fields or positions and are not intended to reflect or represent specific individuals, jobs, positions or situations.
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